Developed of a vibrant and friendly personality for the brand as well as an engaging experience for users as they earned points towards free Uber rides.
Charlie Ride/Free is an innovative, simple new app that gives all people access to free rides. No matter who you are or where you are going, the app makes it simple and easy for everyone to go Car Free, Care Free, and Fare Free. Charlie partnered with Uber, creating a seamless integration between the two, allowing users to directly order rides from within the app.