Entertainment, gaming, and control for everyone!
We worked with Ericsson North America to design an all new, next-generation experience platform.
Defining the products, design the user experience (UX), create the brand, and devise a go-to market strategies.
Between gaming, streaming, smart home, and social media markets, we were challenged with appealing to a myriad of persona types seeking a variety of features. Branding and communications needs to be flexible enough to work with a variety of global partners.
We molded a positioning and communications strategy that is flexible and appeals to shared wants and needs shared across a broad spectrum of customers—ease of use, value, adaptability, a better life at home and an integrated media experience.