Battle Motors is a leader in the vocational truck industry, providing custom, severe-service chassis and purpose built vehicles for the refuse and recycling, infrastructure maintenance, ground support, agriculture and oil and gas industries under Battle Motors Engineered Chassis brands.
This forward-thinking brand needed a distinctive visual style. We developed a bold approach that matched the name and core message. The brand colors are a vibrant red paired with an electric blue, revealing that this company is not like all the others. The company has now embarked on a new chapter in the company’s long and distinguished history via acquisition by Battle Motors, a company committed to accelerating the world's transition to sustainable energy through manufacturing the most durable and performance-driven class 7 and 8 electric trucks.