Primary
The company started out as a volunteer effort in a little California town and has grown into a high quality, scalable all over the country operation when it comes to prevention, testing and vaccination of airborne disease. Our task was to make their brand identity catch up and take that same big leap.
People are at the heart of what they do. The brand ID, concept and design system had to be people-centered, warm and playfully flexible to talk to both a company or a family.