Pier-Sixty-Six
A refined identity for a legendary waterfront destination, bringing together luxury hospitality, waterfront living, and an iconic marina through one timeless brand.
For the relaunch of Pier Sixty-Six, we developed the visual identity, logo, and tone of voice for the Residences, creating a refined brand that sits seamlessly within the wider Pier Sixty-Six destination. Alongside a complete website refresh, we crafted a more poetic, understated, and timeless digital experience inspired by the property's heritage and waterfront setting.